WhatsApp Cloud API to End Support for Marketing Messages in October 2027
· 2h ago · Originally reported by PPC Land
Meta has announced that WhatsApp Cloud API will stop supporting marketing messages starting October 13, 2027. Businesses using the API will need to spend around two weeks on integration updates, and accounts created after April 13, 2027 will lose access to marketing features sooner.
Why it matters
This change impacts businesses relying on WhatsApp for digital marketing, requiring them to adjust their messaging strategies and technical integrations.
Explain it like I’m new here
It's like your favorite messaging app turning off a feature that lets stores send you special offers, so stores have to find new ways to reach you.
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