Meta Introduces Ads Super Burst for Timed, TV-Style Ad Slots on Facebook and Instagram
· 1h ago · Originally reported by AdExchanger
Meta has launched a new feature called Ads Super Burst, allowing advertisers to reserve ad slots for specific time windows, ranging from three to 24 hours, on Facebook and Instagram. This offering targets high-profile events like the Grammys or major sports openings, enabling brands to reach audiences during peak moments.
Why it matters
This move brings a traditional TV advertising approach to social media, giving advertisers more control over when their ads appear during major events. It could shift how brands plan digital campaigns and compete for attention during high-traffic periods.
Explain it like I’m new here
It's like buying a special spot to show your ad during the Super Bowl, but on Facebook and Instagram instead of TV.
Read the original at AdExchanger
Terms in this story
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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