Kevel Raises $52 Million to Expand AI-Powered Commerce Media Infrastructure
· 4d ago · Originally reported by ExchangeWire
Kevel has announced a $52 million funding round, its largest to date, to enhance its AI-driven ad tech infrastructure for commerce media. The investment will help Kevel support businesses in building and scaling their own retail media networks.
Why it matters
This funding highlights the growing importance of retail and commerce media, as more businesses seek to control their advertising platforms and leverage AI for better targeting and efficiency.
Explain it like I’m new here
Kevel got a big pile of money to help stores build their own ad systems using smart computer programs.
The deal
Kevel → Kevel · investment · announced · $52M
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Read the original at ExchangeWire
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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