IAS and DoubleVerify Roll Out Ad Measurement and Brand Safety Tools Inside ChatGPT
· 10h ago · Originally reported by bandt.com.au
Integral Ad Science and DoubleVerify have each launched measurement and brand suitability solutions designed for ads running within OpenAI's ChatGPT platform. The integrations bring the two largest independent verification vendors into AI-powered conversational environments as ad inventory in ChatGPT scales.
Why it matters
As ChatGPT emerges as a new advertising surface, brands need the same verification and brand-safety guarantees they expect elsewhere. The fact that both major players moved simultaneously signals that AI chatbot ad inventory is becoming a real market, not just an experiment.
Explain it like I’m new here
It's like getting the same security cameras and quality checks you'd find in a big shopping mall, but now they're being installed in a brand-new AI-powered store that just opened.
Read the original at bandt.com.au
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand suitability
Brand suitability is choosing which content is appropriate for a specific brand's ads, based on its own values and risk tolerance, above the universal floor set by brand safety.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
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