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OpenAI to test ads during ChatGPT image generation in US this month

· 2h ago · Originally reported by PPC Land

DV Rockerbox data puts WeightWatchers' acquisition cost 15.3% below paid search, while DoubleVerify and IAS prepare pilots. What do the early figures leave out?

This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.

Read the original at PPC Land

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Integral Ad Science to Support ChatGPT Ads

Integral Ad Science (IAS) will provide its ad verification and measurement solutions for advertisements running on ChatGPT. This partnership aims to ensure that ads served through ChatGPT meet quality and brand safety standards.

OpenAI to test ads during ChatGPT image generation in US this month | AdTech Sumo