OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS
· 6h ago · Originally reported by Adweek
The company is also testing a larger, image-led ad format and expanding its measurement partners.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Adweek.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand suitability
Brand suitability is choosing which content is appropriate for a specific brand's ads, based on its own values and risk tolerance, above the universal floor set by brand safety.
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