IAS Brings Brand Safety Measurement to ChatGPT Ads in Closed Pilot
· 27h ago · Originally reported by PPC Land
Integral Ad Science (IAS) has begun providing brand safety measurement for OpenAI's ChatGPT Ads platform through a limited pilot. Reports cover three verification tasks for a select group of advertisers, with no timeline announced for broader availability.
Why it matters
Third-party brand safety verification is a baseline expectation for serious ad spend. Its arrival on ChatGPT Ads signals OpenAI is working to attract larger, brand-conscious advertisers to its nascent ad platform.
Explain it like I’m new here
It's like getting an independent food inspector to check a new restaurant's kitchen before big-name diners will eat there.
Terms in this story
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
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