IAS and DoubleVerify to Provide Independent Measurement for ChatGPT Ads
· 4h ago · Originally reported by Campaign Asia
Integral Ad Science (IAS) and DoubleVerify are partnering to offer independent measurement solutions for ads served on ChatGPT. This move aims to ensure advertisers can verify the quality and effectiveness of their campaigns within the AI-powered chatbot environment.
Why it matters
Independent measurement helps advertisers trust that their ads are being seen by real people and are placed in suitable contexts, which is especially important as new platforms like ChatGPT introduce advertising.
Explain it like I’m new here
It's like having a referee check that ads shown in a new video game are fair and seen by real players, not just robots.
Read the original at Campaign Asia
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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