IAB UK Names Commerce Media Lead as Sector Investment Grows
· 2h ago · Originally reported by InPublishing
IAB UK has appointed a new head of commerce media to oversee the growing retail and commerce advertising sector. The hire comes as investment in commerce media continues to rise across the UK market.
Why it matters
Commerce media—ads sold by retailers using their shopper data—is one of the fastest-growing segments in digital advertising. Dedicated leadership at the IAB signals the sector's maturing importance to the broader ad ecosystem.
Explain it like I’m new here
It's like a shopping mall hiring a new manager specifically for its advertising sales because business is booming.
Read the original at InPublishing
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
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