Publishers Seek to Convert Video Audiences Into Sustainable Revenue
· 3h ago · Originally reported by Digital Content Next
Publishers are exploring how increased video viewership can be leveraged to build loyal audiences, enhance subscription offerings, and attract profitable advertising partnerships. The focus is on turning video reach into tangible business outcomes rather than just chasing views.
Why it matters
Understanding how publishers monetize video is important as video content continues to dominate digital media, impacting both revenue streams and audience engagement strategies.
Explain it like I’m new here
It's like a store using fun videos to get more people in, but they need those visitors to actually buy something, not just look around.
Read the original at Digital Content Next
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Go deeper
Related stories
Publishers Unite to Challenge Meta’s New Data Scraping Terms
Several publisher associations have formally objected to Meta’s updated terms regarding data scraping. These groups have issued letters to Meta and called on government officials to intervene.
Viaplay Reports Slight Organic Decline in Ad Sales Amid World Cup Competition
Viaplay experienced a 0.6% organic drop in advertising sales, as digital ad growth in Nordic markets was not enough to offset declines in traditional TV. The World Cup airing on rival broadcasters contributed to the shortfall, while…
News-Focused Creators Struggle to Monetize Amid Platform and Brand Restrictions
Digital creators who share news content are finding it challenging to earn steady income. Platform policies and strict brand guidelines limit their monetization options, making it hard to build sustainable businesses.
Substack Introduces Sponsored Formats Allowing Brands to Fund Paywalled Content
Substack is launching new options for brands to sponsor access to paywalled posts, including funding a month of paid access for free readers or sponsoring individual paid posts. Kantar surveys will be available for larger campaigns, but…
Spotify Lowers Bar for Podcasters to Sell Paid Memberships, Retain 90% Revenue
Spotify now allows podcasters in 34 markets to keep 90% of fan membership revenue, with eligibility requiring just 100 listeners and 100 hours in 30 days. This is a significant reduction from previous requirements, making it easier for…
Tampa Bay Times Adds Azerion Games Portal as Tribune Network Expands
The Tampa Bay Times has launched a games portal featuring titles like Crosswords and Mahjong, powered by GameDistribution and monetized by Azerion. The revenue-sharing arrangement between the parties has not been disclosed.