Viaplay Reports Slight Organic Decline in Ad Sales Amid World Cup Competition
· 43m ago · Originally reported by PPC Land
Viaplay experienced a 0.6% organic drop in advertising sales, as digital ad growth in Nordic markets was not enough to offset declines in traditional TV. The World Cup airing on rival broadcasters contributed to the shortfall, while subscriber numbers remained steady at 4.3 million.
Why it matters
This highlights the ongoing shift from linear TV to digital advertising and the challenges broadcasters face when major events air elsewhere. It also underscores the pressure on media companies to adapt and manage costs in a changing ad landscape.
Explain it like I’m new here
Viaplay made more money from online ads, but it wasn't enough to make up for losing TV viewers to other channels showing the World Cup.
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
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