Spotify Lowers Bar for Podcasters to Sell Paid Memberships, Retain 90% Revenue
· 1h ago · Originally reported by PPC Land
Spotify now allows podcasters in 34 markets to keep 90% of fan membership revenue, with eligibility requiring just 100 listeners and 100 hours in 30 days. This is a significant reduction from previous requirements, making it easier for smaller creators to monetize their shows.
Why it matters
This move could increase the number of monetized podcasts, potentially affecting the supply of ad inventory and competition with platforms like Patreon. It may also shift how creators approach ad-supported versus subscription models.
Explain it like I’m new here
Spotify is making it much easier for small podcasters to earn money from fans, like letting more kids sell lemonade at their stand.
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