GS Retail's Media Business Has Trained 23,000 People Nationwide Over Ten Years
· 2d ago · Originally reported by Seoul Economic Daily
GS Retail's retail media division has reportedly trained 23,000 people across South Korea over the past decade, according to Seoul Economic Daily. The figures highlight the scale of the company's workforce education efforts tied to its retail media operations. Further details were not provided in the report.
Why it matters
Retail media is one of the fastest-growing areas of digital advertising, and workforce training at this scale shows how retailers are building in-house ad expertise.
Explain it like I’m new here
A big store chain has spent ten years teaching 23,000 people how to run ads inside and around its stores, like training staff to sell ad space alongside groceries.
Read the original at Seoul Economic Daily
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