Glovo's Retail Media Business Expands Over 30% in Portugal
· 7h ago · Originally reported by Grande Consumo
Glovo has reported that its retail media operations in Portugal have grown by more than 30%. This indicates increased adoption of its advertising solutions among retail partners on its platform.
Why it matters
Retail media is a fast-growing segment where delivery and e-commerce platforms offer advertising opportunities to brands. Glovo's growth suggests rising interest from advertisers in reaching consumers directly at the point of purchase.
Explain it like I’m new here
It's like more stores are paying Glovo to put their ads in the app where people order food and groceries.
Read the original at Grande Consumo
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