Google's Demand Gen Campaigns Carry $100-Per-Day Practical Minimum, PM Says
· 2h ago · Originally reported by PPC Land
A Google product manager revealed that advertisers should expect to spend at least $100 per day on Demand Gen campaigns — 20 times the $5 minimum the company's API officially enforces. The post also flagged the lack of a formal refresh schedule for creative assets that have run their course.
Why it matters
The gap between a platform's advertised minimum spend and its real-world floor can mislead smaller advertisers budgeting for YouTube and Demand Gen placements, while the undefined creative-fatigue rules leave campaign managers guessing when to swap assets.
Explain it like I’m new here
It's like a store sign that says 'items starting at $5' but everything on the shelf actually costs $100.
Terms in this story
Floor price (reserve price)
A floor price is the minimum bid a publisher will accept for an impression; bids below the floor are rejected, even if they are the highest bid in the auction.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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