Google Site Kit Adds Automatic Checkout and Lead Tracking for WordPress Plugins
· 1h ago · Originally reported by PPC Land
Google Site Kit's latest update now automatically tracks checkouts and form leads from eight popular WordPress plugins. The new feature, enabled for over 5 million active installations, allows these tracked events to be used in Google Ads campaigns.
Why it matters
This update simplifies conversion tracking for WordPress site owners, making it easier to measure and optimize ad performance without manual setup.
Explain it like I’m new here
It's like your website now keeps score every time someone buys something or fills out a form, so you know what works.
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