Google Targets Scaled Content Abuse in Search Spam Policy
· 1h ago · Originally reported by PPC Land
Google's spam policy now addresses scaled content abuse, which involves creating large numbers of web pages primarily to manipulate search rankings. This policy applies regardless of whether the content is generated by AI, humans, or a combination of both.
Why it matters
This matters because scaled content abuse can flood search results with low-quality or misleading pages, undermining the effectiveness of digital advertising and organic discovery.
Explain it like I’m new here
It's like someone making hundreds of fake flyers to cover up real posters, so only their message gets seen.
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