Google and DOJ Submit Proposed Final Judgments in Ad Tech Antitrust Case
· 4d ago · Originally reported by AdExchanger
Google and the U.S. Department of Justice have each filed their proposed final judgments in the ongoing antitrust case focused on Google's ad tech business. The filings outline their respective positions on how the case should be resolved, highlighting areas where the two sides continue to disagree.
Why it matters
This case could reshape how digital advertising operates, especially if the court orders changes to Google's ad tech practices or structure. The outcome may impact competition and the choices available to advertisers and publishers.
Explain it like I’m new here
It's like two teams arguing with a referee about the rules of a game, and the referee will soon decide how everyone has to play.
Read the original at AdExchanger
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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