Google Updates Tagging Behavior for Sites Using Both GTM and gtag.js
· 3h ago · Originally reported by PPC Land
Google has changed how sites that use both Google Tag Manager (GTM) snippets and gtag('config') calls operate. Now, when gtag('config') is called, it emits a gtag.config event to the dataLayer, which can trigger tags set to wildcard triggers. This may disrupt existing setups and require adjustments.
Why it matters
This matters because many websites rely on precise tag firing for analytics and advertising. Changes in how tags are triggered could impact data collection and campaign performance.
Explain it like I’m new here
It's like changing how a remote control works, so you might need to reprogram your TV to keep it working right.
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