Google and Meta Lead India's Digital Ad Market in FY25
· 22h ago · Originally reported by TechnoSports Media Group
FY25 gross advertising revenue figures show Google and Meta holding the dominant share of India's digital ad market, according to TechnoSports Media Group. The report highlights how much of the country's online ad spend flows to just two global platforms.
Why it matters
When nearly all digital ad money in a market goes to two companies, advertisers have fewer alternatives and local publishers struggle to compete for budgets. It also signals how dependent India's growing ad ecosystem is on foreign-owned platforms.
Explain it like I’m new here
Imagine a huge market where almost every shopper buys from the same two stalls — that's how India's online ad money is split between Google and Meta.
Read the original at TechnoSports Media Group
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