Google Ads Adds A/B Testing Toggle for Asset Groups in Performance Max
· 1h ago · Originally reported by Search Engine Land
A new A/B testing toggle for asset groups has been observed in Google Ads' Performance Max campaigns. This feature is expected to help advertisers compare different creative assets more efficiently within the same campaign structure.
Why it matters
This update could make it easier for advertisers to optimize their campaigns by directly testing which creative assets perform best, potentially improving ad effectiveness and return on investment.
Explain it like I’m new here
It's like being able to try out two different outfits to see which one your friends like more before picking what to wear.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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