‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
· 2h ago · Originally reported by Digiday
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digiday.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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