Best Buy Ads Expands Into Commerce Media and Connected TV Advertising
· 3h ago · Originally reported by MediaPost
Best Buy Ads is increasing its focus on commerce media and connected TV (CTV) advertising. This move signals the retailer's intent to leverage its data and digital platforms to attract more advertising partners.
Why it matters
Retailers like Best Buy are building their own advertising businesses, using shopper data to offer targeted ads across digital channels, including CTV. This trend is reshaping how brands reach consumers and how retailers generate revenue beyond product sales.
Explain it like I’m new here
It's like your favorite store showing you ads on TV and online based on what you like to buy there.
Read the original at MediaPost
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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