Bauer Media Audio Inventory Now Available Through Amazon Ads Platform
· 2h ago · Originally reported by PodcastingToday
Bauer Media has made its audio advertising inventory accessible via the Amazon Ads platform. The integration gives advertisers on Amazon a new way to buy audio and podcast placements through a major retail media ecosystem.
Why it matters
This expands programmatic audio buying options and signals growing convergence between retail media platforms and traditional audio publishers, potentially simplifying how brands reach audiences across channels.
Explain it like I’m new here
It's like a bakery starting to sell its bread inside a big supermarket — more shoppers can now find it without going to a separate store.
Read the original at PodcastingToday
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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