Astro Expands Programmatic Advertising Capabilities
· 1h ago · Originally reported by Content + Technology
Malaysian media company Astro has announced an expansion of its programmatic advertising capabilities. Details on the specific tools, partnerships, or inventory being added were not provided in the announcement.
Why it matters
As a major Malaysian broadcaster and content provider, Astro's push into programmatic signals growing adoption of automated ad buying in Southeast Asia's media market.
Explain it like I’m new here
It's like a big TV station deciding to sell its ad slots through an automatic online marketplace instead of just by handshake deals.
Read the original at Content + Technology
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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