Agentic AI Buying Could Transform the Role of DSPs in Digital Advertising
· 2h ago · Originally reported by VideoWeek
A guest article discusses how the rise of agentic AI—AI systems that act autonomously—may fundamentally change digital media buying. The piece considers whether demand-side platforms (DSPs) will remain central as AI takes on more decision-making in ad buying.
Why it matters
This matters because DSPs are a core part of how digital ads are bought and sold; if AI changes their role, it could reshape the entire programmatic ecosystem.
Explain it like I’m new here
It's like if robots started shopping for you instead of you using a shopping website—do you still need the website?
Read the original at VideoWeek
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