Apple Introduces New Privacy Features in iOS 27 Impacting Ad Tracking
· 1h ago · Originally reported by AdExchanger
Apple has rolled out new privacy measures in iOS 27 that differ from its earlier AppTracking Transparency (ATT) framework. The changes are expected to have a significant impact on how digital advertisers track and target users on Apple devices.
Why it matters
Apple's privacy updates can reshape how advertisers collect data and measure campaign effectiveness, forcing the industry to adapt to new user privacy standards.
Explain it like I’m new here
It's like Apple putting up new curtains so advertisers can't peek into your room as easily as before.
Read the original at AdExchanger
Terms in this story
App Tracking Transparency (ATT)
App Tracking Transparency (ATT) is Apple's framework, introduced with iOS 14.5 in 2021, requiring apps to ask users' permission before tracking them across other companies' apps and websites or accessing the IDFA.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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