Amazon Pilots Alexa Shopping Ads Delivered via Text Messages
· 14h ago · Originally reported by ContentGrip
Amazon is experimenting with a new ad format that allows users to receive shopping ads from Alexa through text messages. This test aims to expand Alexa's advertising capabilities beyond voice interactions.
Why it matters
This move shows Amazon exploring new ways to reach consumers and monetize its Alexa platform, potentially impacting how brands connect with shoppers using conversational AI.
Explain it like I’m new here
It's like getting shopping suggestions from Alexa as text messages instead of just hearing them out loud.
Read the original at ContentGrip
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