Amazon Adds Sponsored Product Ads to Shopping Agent Text Orders
· 54m ago · Originally reported by Digiday
Amazon has updated its shopping agent to accept orders via text message, and these conversations will now include Sponsored Product ads. This move integrates advertising directly into the text-based shopping experience.
Why it matters
This development shows how retail media is expanding into new channels, blending commerce and advertising in more personal, conversational settings.
Explain it like I’m new here
It's like texting a store to buy something, and getting ads for other products in the same chat.
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