Amazon Introduces Text-Based AI Shopping Assistant With Integrated Ads
· 6h ago · Originally reported by Adweek
Amazon now allows customers to interact with its AI shopping assistant via text messages. As users engage with the assistant, Amazon displays advertisements within the conversation.
Why it matters
This move blends conversational AI with advertising, potentially changing how shoppers discover products and how brands reach consumers within chat-based environments.
Explain it like I’m new here
It's like texting a helpful robot for shopping advice, and seeing ads pop up in your chat while you talk.
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