Xbox Explores TV-Style Advertising; Meta Experiments With Link Monetization
· 1h ago · Originally reported by AdExchanger
Xbox is moving towards integrating advertising models similar to those used in television, signaling a potential shift in how ads are delivered on gaming platforms. Meanwhile, Meta is piloting a new way to monetize links shared on its platforms, possibly introducing fees or new ad formats.
Why it matters
These moves highlight how major digital platforms are adopting and adapting traditional advertising strategies to new environments, impacting both advertisers and users. It reflects the ongoing convergence of gaming, social media, and TV in the ad ecosystem.
Explain it like I’m new here
It's like Xbox and Meta are trying out the kinds of ads you see on TV, but in video games and social media instead.
Read the original at AdExchanger
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