Wurl Report Highlights Transparency Gaps in Streaming TV Content
· 58m ago · Originally reported by Business Wire
Wurl has released a new report examining trends in connected TV (CTV), revealing notable shortcomings in transparency around streaming TV content. The findings suggest that both advertisers and platforms may lack clear visibility into what content is being delivered and viewed.
Why it matters
Transparency in CTV is crucial for advertisers to ensure their ads appear alongside appropriate content and to accurately measure campaign effectiveness.
Explain it like I’m new here
It's like watching TV but not knowing exactly what shows are on, making it hard for advertisers to know where their commercials are playing.
Read the original at Business Wire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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