Cartology's Retail Media Growth Slows Despite Woolworths' Surge in Online Sales
· 7d ago · Originally reported by Mi-3.com.au.
Woolworths reported a 20% increase in online grocery sales and a rise in Rewards program membership to 10.9 million. However, Cartology, Woolworths' retail media arm, did not see similar growth, even as digital advertising overall continues to expand.
Why it matters
This highlights a disconnect between retail media performance and broader digital ad market trends, raising questions about the challenges facing in-house retail media networks.
Explain it like I’m new here
Even though Woolworths' online store is busier than ever, their in-store ad business isn't growing as fast as expected.
Read the original at Mi-3.com.au.
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