RaceTrac Launches Retail Media Network Called Trac Media Group
· 2h ago · Originally reported by Mass Market Retailers
RaceTrac has established Trac Media Group, marking its entry into the retail media space. This move allows RaceTrac to offer advertising opportunities to brands within its network of convenience stores.
Why it matters
Retail media networks are becoming a key way for retailers to monetize their customer data and in-store traffic, offering brands new channels to reach shoppers directly at the point of sale.
Explain it like I’m new here
It's like a store putting up special screens and signs so brands can show ads to people while they shop.
Read the original at Mass Market Retailers
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Shopify Reports 32% Revenue Growth as AI-Driven Orders Surge
Shopify's Q3 revenue rose 32% to $3.7 billion, with merchants selling $119.1 billion via the platform, up 29%. The company noted a 3.3x increase in orders referred by AI, and projected Q4 operating costs could reach up to 30% of revenue.
Top Amazon DSP and Retail Media Agencies Highlighted for 2026
A new list identifies 14 leading agencies specializing in Amazon DSP and retail media for 2026. These agencies are recognized for their expertise in helping brands manage and optimize advertising on Amazon's platforms.
Retail Media Expands Focus Beyond Lower-Funnel Advertising
Retail media networks are broadening their strategies to include upper- and mid-funnel marketing, not just driving immediate sales. This shift reflects a growing emphasis on brand awareness and customer engagement within retail media…
Advertisers Seek More Accurate Measurement of Retail Media Sales Impact
Advertisers are increasingly demanding clearer and more precise data on how much sales are directly generated by retail media campaigns. The lack of standardized measurement makes it challenging for brands to assess the true return on…
In-Store Activation Highlighted as Key Element in Retail Media Campaigns
The article discusses how in-store experiences are often neglected in retail media strategies, despite being a crucial final touchpoint for consumers. It suggests that integrating in-store elements can enhance the effectiveness of retail…
FourKites and Chorus Introduce Store Marketing Intelligence Tool for Brands
FourKites and Chorus have launched a new store marketing intelligence solution aimed at helping consumer brands better understand and optimize their in-store marketing efforts. The tool is designed to provide actionable insights into…