Advertisers Seek More Accurate Measurement of Retail Media Sales Impact
· 3h ago · Originally reported by media-marketing.com
Advertisers are increasingly demanding clearer and more precise data on how much sales are directly generated by retail media campaigns. The lack of standardized measurement makes it challenging for brands to assess the true return on investment from these ad channels.
Why it matters
Understanding the real sales impact of retail media is crucial for advertisers to allocate budgets effectively and justify spending. Better measurement can help brands make informed decisions and improve campaign performance.
Explain it like I’m new here
Advertisers want to know exactly how many products they sell because of ads in online stores, like counting how many cookies you sell after putting up a sign.
Read the original at media-marketing.com
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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