Zeta Global Accelerates Acquisition Strategy With Two Deals in Two Days
· 2h ago · Originally reported by AdExchanger
Zeta Global has announced the acquisition of two companies within a two-day span, continuing its pattern of frequent M&A activity. The company’s CEO highlighted that Zeta evaluates over 100 potential deals for every acquisition it completes.
Why it matters
Zeta Global's aggressive acquisition strategy reflects ongoing consolidation in the ad tech sector, as companies seek to expand capabilities and market share through M&A.
Explain it like I’m new here
It's like Zeta Global shopping for the best new toys, picking only a few after looking at hundreds, to make their collection stronger.
Read the original at AdExchanger
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