Zeta Global Collaborates on Specialized Chip for AthenaOS Marketing Platform
· 2h ago · Originally reported by PPC Land
Zeta Global has started developing a specialized chip in partnership with an undisclosed company. The chip will support AthenaOS, a marketing platform expected to enter public beta later in 2026 and launch fully in early 2027.
Why it matters
This move highlights the growing trend of custom hardware in marketing technology, aiming to boost performance and efficiency for enterprise marketing teams.
Explain it like I’m new here
It's like building a faster engine just for a delivery truck, so it can deliver packages (ads) more quickly and smoothly.
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