November 2026 Consent Manager Deadline Approaches for Indian Ad Campaigns
· 35h ago · Originally reported by Social Samosa
A new deadline in November 2026 requires brands running digital ad campaigns in India to implement consent management solutions. This move aims to ensure that user data is collected and used in compliance with updated privacy regulations.
Why it matters
This matters because brands and ad tech companies must adapt their data practices to avoid legal risks and maintain consumer trust in India’s growing digital market.
Explain it like I’m new here
It's like needing to ask permission before borrowing someone's stuff, and now everyone in India has to follow this rule online.
Read the original at Social Samosa
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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