Google introduces new invalid traffic transparency tool in Google Ads
· 22h ago · Originally reported by blog.google
Google announced a new transparency tool in Google Ads focused on invalid traffic. The announcement came via the company's official blog, though no further details on features or availability were included in the excerpt.
Why it matters
Greater visibility into invalid traffic helps advertisers understand how much of their spend reaches real people versus bots, a long-running concern in digital advertising.
Explain it like I’m new here
It's like a store showing you exactly how many of your coupons were used by real shoppers versus fake ones.
Read the original at blog.google
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