VIOOH and Adams Outdoor Expand Programmatic Access to US Digital Billboards
· 18h ago · Originally reported by ExchangeWire
VIOOH has formed a partnership with Adams Outdoor Advertising to make more digital billboard inventory available for programmatic buying across the United States. This collaboration aims to increase the reach and efficiency of digital out-of-home (DOOH) advertising by automating the buying process.
Why it matters
Programmatic access to digital billboards allows advertisers to target audiences more precisely and buy ad space in real time, making outdoor advertising more flexible and data-driven.
Explain it like I’m new here
It's like letting advertisers book billboard ads online instantly, instead of calling someone to reserve a spot.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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