WPP Discusses Evolving Media Funnel Linking TV and Commerce
· 12h ago · Originally reported by bestmediainfo.com
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely connected to digital commerce solutions.
Why it matters
Understanding how TV and commerce work together helps advertisers design campaigns that move consumers from interest to purchase more efficiently.
Explain it like I’m new here
It's like seeing a toy on TV and then buying it online right away—TV gets you excited, and the website lets you buy it.
Read the original at bestmediainfo.com
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