The Trade Desk Adds ISP and Carrier Targeting via Digital Envoy Partnership
· 2h ago · Originally reported by PPC Land
The Trade Desk has introduced new targeting options that let advertisers reach audiences based on their internet service provider or carrier, using data from Digital Envoy. This capability is available across EMEA, APAC, and connected TV inventory. Details on pricing and scale were not provided.
Why it matters
This development gives advertisers more precise ways to target users, potentially improving campaign relevance and effectiveness, especially for telecom and tech brands.
Explain it like I’m new here
It's like being able to send ads only to people who use a certain phone or internet company, making ads more relevant.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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