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Programmatic

TikTok Reports CPM Decline After November During Extended Q5 Period

· 8h ago · Originally reported by PPC Land

TikTok claims that its cost per thousand impressions (CPMs) decrease after November, spanning a two-month period it refers to as Q5. The company suggests that advertisers using Smart+ app campaigns should allocate daily budgets significantly higher than their target bids, though specific CPM values were not disclosed.

Why it matters

Understanding seasonal CPM trends helps advertisers plan budgets and optimize campaign timing, especially on platforms like TikTok where ad costs can fluctuate significantly.

Explain it like I’m new here

It's like TikTok saying movie tickets get cheaper after the holidays, so you might want to buy more then.

Read the original at PPC Land

Terms in this story

CPM (cost per mille)

CPM (cost per mille) is the price an advertiser pays for one thousand ad impressions; "mille" is Latin for thousand.

Campaign

A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.

Impression

An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.

Advertiser

An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.

Go deeper

Lesson: Impressions, CPM and how ads are pricedLesson: How the internet gets paidLesson: What is invalid traffic?

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