Trade Desk Stock Jumps 15.5% After Q3 Revenue Tops Estimates
· 3d ago · Originally reported by Analytics Insight
The Trade Desk's stock rose 15.5% after the company reported third-quarter revenue that exceeded analyst estimates. The demand-side platform's results were seen as a positive signal for programmatic advertising spending.
Why it matters
The Trade Desk is one of the largest independent ad buying platforms, so its earnings are a bellwether for the health of the programmatic advertising market.
Explain it like I’m new here
It's like the biggest lemonade stand in town reporting way more sales than people guessed, so everyone suddenly thinks the whole neighborhood is buying more lemonade.
Read the original at Analytics Insight
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Go deeper
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