The Trade Desk Shares Climb 10% Ahead of Q3 Earnings Report
· 3d ago · Originally reported by www.tokenpost.com
Shares of ad-tech demand-side platform The Trade Desk rose about 10% on Monday ahead of its third-quarter earnings release. The pre-earnings rally suggests investor optimism about upcoming results.
Why it matters
The Trade Desk is one of the largest buyers of programmatic advertising, so its stock moves and earnings often signal broader sentiment about open-web ad spending.
Explain it like I’m new here
It's like a popular store's price going up right before it's about to announce how much it sold this quarter, because people expect good news.
Read the original at www.tokenpost.com
Terms in this story
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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