The Trade Desk Adds Digital Envoy NetAcuity Data for Enhanced Audience Targeting
· 25h ago · Originally reported by MarTech Series
The Trade Desk has integrated Digital Envoy’s NetAcuity data, allowing advertisers to target audiences using ISP, mobile carrier, and organization-level signals. This new capability is available globally across the open internet and connected TV (CTV) inventory. The partnership aims to provide more precise audience segmentation for digital campaigns.
Why it matters
This integration gives advertisers more detailed ways to reach specific audiences, improving campaign effectiveness and efficiency. It reflects the industry's push for better targeting as privacy rules limit traditional data sources.
Explain it like I’m new here
It's like using a more detailed map to find exactly the right people to show ads to, not just where they live but which internet service they use.
Read the original at MarTech Series
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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