Supermetrics adds ChatGPT Ads support to AI campaign tool
· 2d ago · Originally reported by PPC Land
Supermetrics has integrated ChatGPT Ads into its platform, marking the seventh ad network supported by its AI-driven campaign management tool. The update aims to streamline workflow efficiency, with early users reporting significant time savings on complex search build tasks.
Why it matters
This highlights the rapid consolidation of generative AI into standard ad ops workflows, reducing manual labor for media buyers across multiple platforms.
Explain it like I’m new here
It's like giving your homework helper a new textbook so it can do your assignments for even more classes.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Ad network
An ad network is a company that aggregates ad space from many publishers and resells it to advertisers, usually in packaged bundles and often with its own pricing and targeting.
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