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Programmatic

Strength Seen in Viant (DSP): Can Its 7.1% Jump Turn into More Strength?

· 4d ago · Originally reported by Yahoo Finance

Strength Seen in Viant (DSP): Can Its 7.1% Jump Turn into More Strength?

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Yahoo Finance.

Read the original at Yahoo Finance

Terms in this story

DSP (demand-side platform)

A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.

Go deeper

Lesson: Publishers, advertisers and everyone in the middleLesson: DSPs and SSPs: the two sides of the tradeLesson: The ad tech tax: where the advertiser’s dollar goes

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