Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi
· 4h ago · Originally reported by PPC Land
Sponsored Product Ads and Display slots on Hopper and other Koddi networks become buyable in Teads Ad Manager. Pricing, fees and new formats remain undisclosed.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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