Streaming Increases Share of US TV Ad Exposure, Comscore Reports
· 2h ago · Originally reported by PPC Land
Comscore data shows streaming gained 6.2 percentage points in US TV ad exposure over the past year. In August, broadcast accounted for 43.2% and cable for 34.5% of ad exposure, while YouTube led streaming platforms with 44.4% of streaming ad time.
Why it matters
This shift highlights the growing importance of streaming platforms in TV advertising, signaling changing viewer habits and prompting advertisers to reconsider their media strategies.
Explain it like I’m new here
More people are seeing ads while watching TV online instead of on regular TV channels, so advertisers are paying more attention to streaming.
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